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what is forget frizz anti-frizz shampoo?

not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.

 

who it's for

medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.

 

why it's special

leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.

  • long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
  • a moisture boost: get all-day frizz control + lightweight hydration.
  • not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.

*clinically proven for up to 72 hours.

Forget Frizz anti-frizz shampoo

$28.00 Regular Price
$21.00Sale Price
Quantity
  •  1

    salon raised

    having grown up in salons, we know how important stylists are. think of us as your at-home hairapist, here to empower self-expression + bring joy to haircare.

    sea buckthorn berries on cream background

    2

    superfruit soul

    our signature superfruit, sea buckthorn, is known as 1 of earth’s most potent, lipid + omega-rich plant sources that helps nourish strands, scalp + skin—which is why we infuse it into every single formula!

    a model in a pink-tiled shower combs their wet hair with an orange comb

    3

    rooted in results for all strands

    we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.

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