not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz conditioner locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
*clinically proven for up to 72 hours.
forget frizz anti-frizz conditioner
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
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salon raised
having grown up in salons, we know how important stylists are. think of us as your at-home hairapist, here to empower self-expression + bring joy to haircare.
sea buckthorn berries on cream background
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superfruit soul
our signature superfruit, sea buckthorn, is known as 1 of earth’s most potent, lipid + omega-rich plant sources that helps nourish strands, scalp + skin—which is why we infuse it into every single formula!
a model in a pink-tiled shower combs their wet hair with an orange comb
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rooted in results for all strands
we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.